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Main Street Brokerage on a quiet main street at night, its glass storefront lit

For owners of residential brokerages

Turn on the full capacity of your brokerage.

Even well-run brokerages leak profit in the same six places. We seal them.

Plug My Profit Leaks
742 Maple at night, one upstairs window lit

Leak 1Speed-to-lead

Seller Dana texts your brokerage at 11:47 PM.

Recovered when sealed · 25 agentsAbout $119,000 a year: 11 more deals from answering more leads, day or night.

Digital Employee on this leakNikola answers new leadsAnswers every call, text and portal lead, day or night, and books it on the right agent’s calendar.

Now

Seller Dana · 742 Maple

  1. Seller Dana · Tue 11:47 PMSorry it’s late. What could we get for 742 Maple this spring?
  2. Agent Mike · Wed 8:14 AMHi Dana! Happy to help. Free to talk today?
  3. Seller Dana · Wed 8:31 AMThanks, but we booked an agent who texted back last night.

Nikola at work

Nikola · Tue 11:47 PM

  1. Seller Dana wants a price for 742 Maple
  2. 742 Maple: a 3-bed colonial
  3. Agent Mike works her neighborhood
  4. Open: Thursday at 4, Friday at 10

Thu 4 PM or Fri 10 AMOffered in your brokerage’s name

With Lionmaker

Seller Dana · 742 Maple

Automated by Lionmaker AI

  1. Seller Dana · Tue 11:47 PMSorry it’s late. What could we get for 742 Maple this spring?
  2. Nikola, Main Street Brokerage’s assistant · Tue 11:47 PMHi Dana, Nikola at Main Street Brokerage. It depends on updates; Mike brings the sales. Thursday at 4 or Friday at 10?
  3. Seller Dana · Tue 11:49 PMWow, that was fast! Thursday at 4 works.

Booked · Agent Mike · Thu 4:00 PM · Confirmed Wed 7:02 AM

Now
Agent Mike replied at 8:14 AM. Seller Dana had already booked someone else.
With Lionmaker
Nikola replied at 11:47 PM. Seller Dana booked Agent Mike.

Sealed by Speed-to-lead

Every after-hours call, text and portal lead answered in your name and booked on the right agent’s calendar.

Answer My Leads Instantly

Illustration.

Seller Dana’s kitchen table in the morning light, reading glasses on a notepad beside a mug

Say Seller Dana booked Agent Mike. Here’s the next leak.

Leak 2CMA turnaround

Before she meets Agent Mike, Seller Dana wants a price.

Recovered when sealed · 25 agentsAbout $43,000 a year: 4 more listings won with the right price, backed by comps.

Digital Employee on this leakAtlas prices homesPulls the sold comps, weighs condition and drafts the CMA in your format, for your agent to approve or send.

Now

Seller Dana · Wednesday

  1. Seller Dana · Wed 9:05 AMBefore Thursday, can you send what homes like ours sold for?
  2. Agent Mike · Wed 5:52 PMI’ll bring a full CMA Thursday.
  3. Seller Dana · Wed 6:40 PMAnother agent already sent us numbers. We’re canceling Thursday.

Atlas at work

Atlas · Wed 9:05 AM

  1. 5 homes like 742 Maple sold nearby
  2. Homes sold near 742 Maple
    14 Walnut$405,000Original kitchen
    9 Oak Ct$412,000Like 742 Maple
    31 Elm$418,000Updated bath
    208 Ash$426,000New roof
    57 Cedar$431,000Redone kitchen
  3. Weighed against 742 Maple’s condition

$412,000 to $426,000Sent to Agent Mike to approve

With Lionmaker

Seller Dana · Wednesday

Automated by Lionmaker AI

  1. Seller Dana · Wed 9:05 AMBefore Thursday, can you send what homes like ours sold for?
  2. Agent Mike · Wed 9:41 AMHi Dana! Homes like yours sold for $412,000 to $426,000 nearby. I’ll give you the exact price Thursday, once I see the condition.
  3. Seller Dana · Wed 9:50 AMThanks, that’s about what we hoped. See you Thursday!
Now
Agent Mike replied at 5:52 PM with no price. Seller Dana canceled.
With Lionmaker
Agent Mike sent a price range at 9:41 AM. Seller Dana kept the meeting.

Sealed by CMA prep

Comps pulled and the CMA built in your format, sent in your agent’s name that morning.

Automate My CMAs

Illustration.

742 Maple at dusk with a For Sale sign in the yard

Say Seller Dana listed with Agent Mike. Here’s the next leak.

Leak 3Sellers left waiting

Seven showings. Five days later, Seller Dana hasn’t heard a word.

Recovered when sealed · 25 agentsAbout $56,000 a year: 5 more deals as past clients come back to sell and buy.

Digital Employee on this leakShepherd keeps clients in the loopChases showing feedback, sends every seller an open house recap and follows up past clients on time.

Now

Seller Dana · Agent Mike

  1. Seller Dana · Tue 10:12 AMAny feedback from Saturday’s showings?
  2. Delivered · no reply
  3. Seller Dana · Thu 4:40 PMHello? Is anyone working on our listing?

Shepherd at work

Shepherd · Sat 5:40 PM

  1. 7 showings at today’s open house
  2. Asked all 7 after the open house
  3. 4 replied. 2 buyers want second showings
  4. Loved: the yard. Asked: the roof’s age

Open house recapReady to send in Agent Mike’s name

With Lionmaker

Seller Dana · Agent Mike

Automated by Lionmaker AI

  1. Agent Mike · Sat 6:00 PMDana, your open house recap: 7 showings today, and 2 buyers want a second look. They love the yard, and a few asked the roof’s age.
  2. Seller Dana · Sat 6:12 PMAmazing, thank you! The roof is only 6 years old.

Past clients too: every “call me in the spring” is on Agent Mike’s calendar.

Now
Seller Dana chases Agent Mike for news on her own listing.
With Lionmaker
After her open house, Seller Dana hears from Agent Mike before she has to ask.

Sealed by Database follow-up

Showing feedback chased, sellers updated in your agent’s name, and past clients followed up on time.

Automate My Seller Updates

Illustration.

A broker’s desk after hours, a lamp over an open notebook and a laptop

Seller Dana is thrilled. Now open her record in your CRM.

Leak 4A tech stack nobody uses

You pay for the apps. Your agents won’t use them.

Recovered when sealed · 25 agentsAbout $36,000 a year: 3 old leads closed, and your CRM and lead tools put to work.

Digital Employee on this leakHawk keeps your CRM up to dateLogs every call, text and showing in your CRM, and runs the apps we rebuild in-house.

Now

Agent Mike · Friday

  1. You · Fri 4:05 PMMike, please log Dana’s calls and showings in the CRM. We pay for it.
  2. Agent Mike · Fri 4:32 PMI spend more time typing into it than selling. I wish it logged my calls and texts itself.

Hawk at work

Hawk · Sat 6:14 PM

  1. 3 calls and 9 texts with Seller Dana
  2. All 12 matched to Seller Dana’s record
  3. 6 entries with times and outcomes

6 entriesIn your CRM. Agent Mike typed none of it.

With Lionmaker

CRM · Seller Dana · 742 Maple

Logged by Hawk, your assistant. Agent Mike typed none of it.

  1. Tue 11:47 PMText in. Replied, visit booked
  2. Wed 9:41 AMPrice sent by Agent Mike
  3. Thu 4:00 PMListing appointment
  4. SatOpen house, 7 showings
  5. Sat 6:00 PMOpen house recap sent
  6. Sat 6:12 PMSeller Dana replied: “Amazing, thank you!”

Covers your main line and your agents’ business numbers.

Now
You pay for apps that overlap, and chase Agent Mike to use them.
With Lionmaker
Fewer apps to pay for. Every call, text and showing is in Seller Dana’s record.

Sealed by Tech stack connections

Apps you don’t need rebuilt in-house, and tools your agents actually use.

Put My CRM on Autopilot

Illustration.

A towel on the sand at sunset, a phone lying on it, footprints to the water

Seller Dana is in good hands. Now look at your weekend.

Leak 5Broker as help desk

It’s Saturday. You’re at the beach. Your phone keeps buzzing.

Recovered when sealed · 25 agentsAbout $107,000 a year: 1 agent and $67,000 in commission stay, 18 office hours back.

Digital Employee on this leakMuse answers your agentsAnswers your agents’ routine questions from your policies, calendar and files, and sends you only what needs you.

Now

Group text · Main Street agents

  1. Agent Jordan · Sat 12:58 PMCan I use the new addendum on this one?
  2. Agent Priya · Sat 1:04 PMWho approves my listing flyer? My seller wants it today.
  3. Agent Mike · Sat 1:09 PMDid the sellers OK a 1:30 showing? My buyers are early.
  4. 6 more unread · You’re on the beach

Muse at work

Muse · Sat 1:09 PM

  1. Agent Mike wants a 1:30 showing
  2. The sellers approved 1 to 2 PM
  3. No other showing booked then

Yes, go aheadFrom the sellers’ own instructions

With Lionmaker

Group text · Main Street agents

Automated by Lionmaker AI

  1. Agent Priya · Sat 1:04 PMWho approves my listing flyer? My seller wants it today.
  2. Muse, your assistant · Sat 1:04 PMNo sign-off needed, Priya. It’s on our template. Send it.
  3. Agent Mike · Sat 1:09 PMDid the sellers OK a 1:30 showing? My buyers are early.
  4. Muse, your assistant · Sat 1:09 PMYes, Mike. The sellers approved 1 to 2 PM. Go ahead.

Agent Jordan got the addendum answer too. Your phone stayed on the towel.

Now
You answer your agents’ questions from the beach.
With Lionmaker
You get your weekend. Your agents get answers and stay with buyers.

Sealed by Front desk

Routine questions answered from your own policies, calendar and files. You get your weekend, and your agents get a brokerage worth staying at.

Take Back My Weekends

Illustration.

A tree-lined street at dusk, the neighbors’ windows lit, one quiet house with dark windows and a full mailbox

Seller Dana is in good hands. Now, where does your next Dana come from?

Leak 6Lead generation

The owner on Elm will sell this year. She’ll never fill in a form.

When sealed · one brokerage per territoryFresh every week: the owners most likely to sell, scored and scrubbed.

Digital Employee on this leakScout finds sellersFinds the owners in your territory most likely to sell, with the reason beside each name.

Now

Group text · Main Street agents

  1. Agent Mike · Mon 9:12 AMSlow week. Anyone have a new seller lead?
  2. Agent Priya · Mon 9:20 AMSame portal leads as every brokerage in town.
  3. Agent Mike · Mon 9:31 AMA sign just went up on Elm. Not ours.

Scout at work

Scout · Mon 6:00 AM

  1. New tax notices, code cases and vacant homes
  2. 18 Elm moved to the top
  3. Listed homes and our suppression list removed
  4. Owner lives out of state · Owned 23 years · Empty since spring

18 Elm, top of this week’s listOnly one brokerage per territory

With Lionmaker

Agent Mike · 18 Elm

Automated by Lionmaker AI

  1. Scout, your assistant · Mon 7:00 AMMike, this week’s list is in. 18 Elm is new at the top: owner lives out of state, owned 23 years, empty since spring.
  2. Owner Ruth · Thu 6:40 PMGot your letter about 18 Elm. We might be ready to sell.
  3. Nikola, Main Street Brokerage’s assistant · Thu 6:40 PMThanks, Ruth. Mike can walk through Saturday at 10 or Monday at 4. Which works?

Agent Mike’s letter went out Tuesday. Ruth answered your brokerage, and Hawk logged her as Mike’s new seller.

Now
Your agents wait for the same portal leads as everyone else.
With Lionmaker
Each week your agents get the owners most likely to sell, with the reason.

Sealed by Lead generation

Each week, the owners in your territory most likely to sell, scored and scrubbed, with the reason beside each name.

Find My Next Sellers

Illustration.

A modern brokerage never goes dark.

How many of these happened at your brokerage this month?

Each shows what it costs a 25-agent brokerage in a year.

Tap the ones that happened.

Plug My Profit Leaks

How it works

A Digital Employee for every leak.

Inside the phones, CRM and tools you already pay for, and it gets better at the job every week.

Meet your digital team.
  1. Nikola answers new leads · Leak 1Answers every lead, day or night, and books the visit on the right agent’s calendar. He’s the one answering questions on this page.
  2. Atlas prices homes · Leak 2Drafts every CMA in your brokerage’s format, for your agent to approve or send. Included with CMA prep: a listing launch, and an offer price by condition for investor clients.
  3. Shepherd keeps clients in the loop · Leak 3Chases feedback, sends each seller’s open house recap and follows up with past clients.
  4. Hawk keeps your CRM up to date · Leak 4Logs every call, text and showing in your CRM, and runs the apps we rebuild in‑house.
  5. Muse answers your agents · Leak 5Answers your agents’ routine questions and sends you only what needs you.
  6. Scout finds sellers · Leak 6Uses our Infinite Motivated Seller™ system to find the owners in your territory most likely to sell.Only one brokerage per territory. Ask about it on your Briefing.
Plug My Profit Leaks

Six work your leaks. One works only for you.

Meet Orion, your personal super assistant.

Our first Staff of One works for you, the broker, and nobody else. Your list gets done today, and you never touch it.

OrionStaff of One

Your list today

Automated by Lionmaker AI

  1. Pull the weekly numbersYour week, on one page by 6 AM.3 closings, 2 files short a signature, 4 reviews to answer, before you sat down.
  2. Get Agent Sam set upAgent Sam is set up for Monday.His logins, his forms, every step on your onboarding checklist.
  3. Check tonight’s files13 files ready for your signature.Checked against your checklist overnight. 1 went back to Agent Jordan with the fix.
  4. Write the market updateYour market post is live.Written in your voice. You said OK by text, and it went up.
  5. Post Dana’s saleSeller Dana’s sale is on your site.The sold photo and her story, up after your OK.
  6. Post on socialYour post is up on every account.Written for your brokerage and posted after your OK.

Done by OrionAutomated by Lionmaker AI

Six things done today. You sent three texts.

His own workstation, his own browser, across the systems you already use. When a job needs a small tool, he writes it, and our team checks it before it runs.

Plug My Profit Leaks

You decide what goes out on its own. You can start by approving everything with a text reply, then let him run when you’re ready.

Safety and security

Built to protect your clients’ information.

  1. Encrypted every step.Always onEvery page, form and chat runs over an encrypted connection, and browsers are told never to use anything else.Every page, form and chat runs over an encrypted connection.
  2. Private by default.Checked dailyYour applications, chats and client records are stored private, readable only with our own key, and we check every day that none of it can be seen from outside.Your client records are stored private and checked every day from outside.
  3. Links that expire.Signed, then expiresEvery link that opens something of yours is signed and expires, so it can’t be altered and an old one opens nothing.Every link that opens something of yours is signed and expires.

Our promise

Your setup, your scripts and your data are never shared with another brokerage.

The payoff

Seal the leaks, and the bottom line moves.

Your bottom line
Every leak sealed is commission won back: more listings, past clients who list again, and agents who stay.
Everyone’s happier
Sellers hear back first, clients feel looked after, and your agents sell instead of typing and chasing.
If you wait
The brokerages that hire a digital team now will answer first, price right and keep the best agents. Waiting costs nothing until the Saturday a listing goes to whoever answered first.
Plug My Profit Leaks

You and your agents decide what sends on its own. Start by approving every reply, then automate when you’re ready.

Lionmaker client success stories

Real businesses work with Lionmaker.

Current Lionmaker clients. Our team builds each system and supports it once it’s live.

“It runs the business when nobody is at the desk. Invoices go out, owners get answers, and I get my evenings back.”

Owner, Crowne Property Group

Property management

Crowne Property Group

Runs the same system on the property management side, from maintenance requests to construction work kept accountable in Buildium.

  • Nikola
  • Hawk

Our team is setting up its Digital Employees, starting with website chat that helps buyers and investors find the right property.

Residential brokerage

Own It Realty

  • Nikola
  • Orion
  • Hawk

Gets a fresh list of motivated sellers every week from our Infinite Motivated Seller™ system, each house scored with the reason it might sell.

Real estate investor

Alex Farhat Investments

  • Scout
Secure Your Spot

We onboard one brokerage at a time. Your first leak goes live in about two weeks.

About us

Veteran Owned & Operated

Built for brokerages. Our in-house team builds, installs and supports every system.

  • 8 yrsUS Army10th SFG · White House
  • 20+ yrsTechnologyDC · LV · DET
  • 4+ yrsReal EstateDetroit

Offices In Troy, MI

FAQ

We already have a CRM and phone system.
Good. We build on the CRM and phone lines you have, and apps you don’t need can be rebuilt in-house.
My agents won’t use another app.
No new app. Appointments land on their calendars, CMAs and seller updates arrive ready to send, and weekend questions get answered without you.
I don’t want a bot texting my clients.
Fair. You and your agents decide what sends on its own. You can start with approval on every reply, then let it run once you’re comfortable.
This sounds expensive.
It depends on what you need. Your Leak Report shows what these leaks cost a year, and we make sure it’s a good fit before we price anything.
I’d want to check those dollar figures.
Example: a 25-agent brokerage with 900 online inquiries a year. Hours are valued at pay rates. Commission uses a $400,000 sale and 2.5% a side, at or below national figures. Counts are illustrations, not results. Sources: NAR 2025 and 2026, Zillow 2025, DelPrete 2024, HBR 2011, Clever 2026, Redfin 2025, Courted 2025.
How will I know it’s working?
You should know. We take your starting numbers at kickoff, and your scorecard page shows each leak and each agent beside them. It opens from a link in your Friday note, so there’s nothing to log in to.
Main Street Brokerage at night, seen from down the sidewalk, with every light on

Every light on. Full capacity.

Be the brokerage sellers and agents choose.

  1. 1See where you leak.About ten minutes. You see what each of the five priced leaks costs you a year, with the math.
  2. 2Talk it through.Go over your report with our team on a 15-minute Private Automation Briefing.
  3. 3Seal your leaks.Every leak, or one to start, in the tools you already pay for. The first is live in about two weeks.
Plug My Profit Leaks

If the numbers don't justify a build, we'll tell you on the Briefing.